SERVICES :: The benefits of M-BIRR mobile money

The M-BIRR mobile money service brings substantial economic and social benefits to the people of Ethiopia and to the stakeholders in the service.

Benefits for the consumer are:

  • Convenient, 24/7
  • Fast and secure
  • Cost efficient and accessible
  • Traceable and reliable

Benefits for the financial institution (MFIs and Banks) are:

  • Reduce OPEX/CAPEX - transformational banking
  • Increase market, mobilise savings and deposits
  • Minimise risk
  • Improve IT and efficiency
  • Accelerate delivery of new services e.g. pensions, insurance

Benefits for agents are:

  • Increase in product sales from increased foot fall
  • Increase revenue from transaction commissions
  • Differentiator in community
  • Reduced risk